art & design of the world

Design by Milan Bozic

I hope there's a word or a name for this -- and by "this" I mean a novel that starts on the front cover of the book. It's been done before (on a few older Penguins(?)), but can't put my hands on any other examples at the moment. Anyone got any? (UPDATE: See the comments for at least one other example several other examples.)

And the coolest thing about this, BTW: verso pages are even-numbered, and recto pages odd-numbered, right? Are you sure? Click the images to enlarge and check.